Interview with FashionUnited Country Manager Lori Hernandez

Couture Fashion Week is partnering with FashionUnited for the third time in 2016. What a great occasion to interview Lori Hernandez, Country Manager for the USA and Canada to tell us more about our valued partner.

Lori, for those who don’t know FashionUnited yet, what do you do?
FashionUnited is an online B2B platform for the fashion industry. We provide fashion professionals with the latest industry news, fashion jobs, business intelligence and many other services. FashionUnited is kind of a one-stop-shop destination for everything that you need to know if your heart beats “fashion”.

How did FashionUnited begin?
Our CEO, Lennard Minderhoud, formerly worked as an agent for a sportswear brand and noticed a lack of one platform that offers various services that are crucial for fashion professionals, so FashionUnited was born! Those working in fashion have busy schedules, therefore providing one platform with multiple services and features is very convenient and time efficient. You can visit FashionUnited if you are looking for a new professional challenge but also if you would like to be in the know about what is going on in the industry.

What is your role at FashionUnited?
I am the FashionUnited Country Manager for the USA and Canada. In this role I take care of different marketing and HR tasks. For instance, I support and consult fashion companies that are looking for a new employee. Employer branding is also a vital part of my work. Companies want to share insights into the company culture and values to attract the candidates that can relate to it and see themselves working there. Apart from working closely with fashion companies, I’m also in touch with fashion trade fairs and other crucial industry events.

Couture Fashion Week is also featured on FashionWeekWeb. Can you tell us more about it?
FashionWeekWeb is a platform that is dedicated to fashion week news. We noticed a need for one website with Fashion Week content. FashionWeekWeb is the result. Our editors report from Fashion Weeks around the globe, from Fiji to New York. Super exciting!

You are the country manager for the USA and Canada, are you active in other countries?
Yes, FashionUnited was founded in the Netherlands in 1998. Almost 20 years later we are active all around the world. We serve fashion professionals in more than 20 countries by offering them our services.

More information: FashionUnited.com and FashionWeekWeb.com